From May 2021, Page Experience will be a ranking factor.
Google will use signals that measure how the visitor experiences the interaction with the web page. In order for your website to end up high in the search results , it is important that it delivers a good page experience for the visitor.
Google will continue to rank web pages in the search results that have the best information and the best content overall. Thus, a good page experience does not surpass a content-poor website, but if there are websites where the content is equivalent, the page experience becomes extremely important.
What is Page Experience?
Page experience, or page experience, is in short how you as a user experience the interaction with the website, this does not include the pure information value that the page has. It is about how fast the web page loads, if it is mobile friendly, uses https and thus is a secure website, whether the content is easily accessible and does not lag or is hidden by intrusive ads, etc.
Measured values for Page Experience
To measure page experience, Google uses different measured values. In addition to the factors mentioned above, Google added additional performance and usability metrics this spring. These are called Core Web Vitals. Together, these are measurement signals that provide an overall picture of the page experience on a web page. Google also writes that they plan to include more page experience signals on an annual basis to both adapt to the development of users' expectations and expand the aspects of usability that can be measured.
Core Web Vitals
The set of search signals included in Core Web Vitals focuses on the web page's performance, interactivity and visual stability and has three different metrics.
1- Largest Contentful Paint (LCP)
Measures the performance of the web page by looking at how long it takes before the main content of the web page has finished loading and becomes visible on the screen. To provide a good user experience, websites should strive for LCP to take place within the first 2.5 seconds of the page starting to load.
2- First Input Delay (FID)
Measures the time from the time the user first interacts with a page (eg clicks on a link) until the browser responds to that entry. To provide a good user experience, websites should strive to have a FID of less than 100 milliseconds.
3- Cumulative Layout Shift (CLS)
Measures visual stability, the measured value shows whether the content on the page moves, jumps or lags after loading.
To provide a good user experience, websites should have a CLS of less than 0.1.
Indicator shows the most user-friendly web pages
Google believes that a guide to the best quality web pages, in terms of page experience, would be appreciated by users. Google is currently working on a visual indicator , image or icon, which should appear at the link to the web page in the search results. This is to make it clear that the site meets all the criteria for a good site experience. What such a visual indicator will look like, Google can not give any examples yet but promises to come up with new updates on this in the coming months.
How do visitors experience your site? Enter your URL and test performance directly in Google Lighthouse. Is there potential for improvement? We are fully convinced of this, SEO Expert in Dinajpur can help you improve the page experience on your website. Contact us today, order an analysis and make sure that you and your web are prepared for the new ranking factor that goes live in May 2021.