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What does a Digital Marketing Agency do?

It is a company whose activity is to provide services related to the field of advertising and Internet marketing both to companies and professionals. Therefore, from a business point of view, it mainly offers B2B (Business to Business) services and its most important value is that of the people who make it up.

Depending on the size of the company and the services it offers, Local SEO Expert In Bangladesh will be made up of professionals specialized in different areas, although each day it is more important to have multidisciplinary training.

Professionals with training in:

  • Business
  • Marketing, advertising, communication and market research
  • Web-oriented graphic design, usability and programming
  • Sales
  • Analysis of data
  • Informatics Engineering
  • Human Resources
  • Administration and customer service

What services does a digital marketing agency offer?

The digital field today is so wide that an agency can offer numerous services, although there are also very specialized in just one or two services. Logically, the size of the company determines the scope and dedication of the services that can be offered. It is difficult that an agency with 4 or 5 people can cover the same as another with 20 or 30, even if it works with some collaborators.

For example, there are companies focused solely on the field of user experience design and usability, or on advertising with the Google Ads platform, or marketing oriented to branding and brand, or on advertising with Influencers.

These are the main digital services in demand today. We have ordered them in a subjective way, taking as a reference those that from our point of view are the most demanded (although we do not work on some of them):

Web design and development

Web design consists of creating a website oriented to business objectives, as a business card for your audience. Custom websites, landings page, CMS like WordPress or Joomla, and Ecommerce platforms like WooCommerce, Magento or Prestashop are the most demanded.

Custom layout tasks can also be included, for example to pass the layout already done and have another person or company program it.

Web development includes the most specific part of developing complex applications or portals that can require many hours of programming because they have unique and custom functionalities.

SEO positioning

The truth is that SEO or organic positioning raises passions. Everyone wants to go first on Google, but without paying for each visit. A little ant job, which requires a lot of technical training, knowledge and dedication, and which has medium and long-term results, so it is not suitable for the impatient, but if your project is serious and you think it will last for years, without Without a doubt, it is convenient to start working on it as soon as possible, so as not to leave the bulk of online recruitment in the hands of advertising alone.

In addition, it is not only applicable for the Google search engine, but for other search engines such as Bing, Yahoo!, YouTube, Google Play, and it covers actions such as positioning the company listing in Google MyBusiness .

It can also cover just a pre-launch audit or consulting effort for others to do.


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